Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? e.g. my partner Gary Hayes being published in Wired and The Guardian.

Communities 108

Communities Social Media Journal Diagrams 108

Buffer Social

APRIL 5, 2017

The Diagram of a T-Shaped Marketer at Buffer. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Arielle, Community Strategist. Storytelling.

Marketing 108

Marketing Diagrams Skills How To 108

Convince & Convert

DECEMBER 30, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. Infographics are awesome for showing data in a visual way to take a relatively dry topic (text-wise) and add some vibrance to it, like this infographic example of the best times to post on social media. Data Visuals.

Types 60

Types Content Diagrams Posterous 60