Dave Fleet

NOVEMBER 22, 2010

Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time. However, when you’re dealing in earned media over which you have zero control of words, sentiment, audience or placement, not every eyeball is equal. Think long-term, not short-term. The CPM metric would say yes.

CPM 413

CPM Comparison Diagrams Sentiment 413

Buffer Social

MAY 25, 2023

Let the work you already do, feed your content Across the different titles, formats, and styles of content that Josh works with, he’s found balance by thinking of each thing as part of a Venn diagram. You can't rely on algorithms for visibility once you manage a list or a community.

Social Media 83

Social Media Content Newsletter How To 83

Laurel Papworth

MARCH 10, 2011

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. LinkedIn is blocked because someone mentioned someone once found a job on this online community. The role of the community is to forward on the material, but ssshhh!

Engagement 111

Engagement Social Media Diagrams Yammer 111