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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A live collaboration can add something different to your usual marketing mix. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. Shared marketing goals. Broaden your content strategy. Amplify reach.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Providing more visibility for these issues and experts on our platforms also became an obvious path forward: We needed to market the business anyway, so why not use this as an educational opportunity? It’s a way for people to help people by allowing restaurant guests to donate a bowl to feed someone in need.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.”

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.