Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. UGC is a persuasive form of free advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. UGC (user generated content) can, in some cases will, bring the big brands to their knees. We recognise that we missed the opportunity to engage with the online community. These are the times that we live in. So what was Gap to do? “We’ve learned a lot in this process.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Later

MAY 8, 2019

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. User-generated content (UGC). User-Generated Content (UGC). They’ve built a loyal community of followers who love to show off their favorite products while they’re out #DoingThings. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83