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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Reach Impressions & CPM Frequency Ad Recall Brand Lift Video Views Video view rate. Middle-Funnel: Consideration.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. 10 Tips for Advertising on Facebook by PPC Hero. Chris Webb explains how to use the Like Button (for blogs) and Like Box (for Facebook pages) to generate more Facebook traffic. 15 Simple Ways to Integrate Facebook into Your Website by appstorm.