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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

500 companies use at least one major social media platform. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. ” phase. 90% of Inc.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

Sprout provides follower metrics to show monthly increases (or decreases) by percentage. We even break down each metric into photos and videos to give your brand a clearer picture of how your Instagram accounts are performing. What that means is you could use multiple accounts to highlight one specific part of your company.