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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

The Resources Mashup. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Blogging / Writing.

Mashup 113
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Fetching Friday – Resources Mashup & Journey Through Canyons

Kikolani

The Resources Mashup. The Essential Ingredients for Building a Blog That Ranks in Alexa’s Top 10,000 – Would you like to know how I grew Quick Sprout to have an Alexa ranking of 10,000 in under four years? Be sure to follow Kristi on Twitter , Facebook , and Google+. Blogging / Writing. Social Media / Social Networking.

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Fetching Friday – Resources Mashup & A Week in Montana

Kikolani

The Resources Mashup. Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW – There’s been no shortage of commentary about G+ and SPYW but the author thinks there are a few pros and cons that are worth exploring. Related Posts Fetching Friday – Resources Mashup, Best Week Ever & Timelapse.

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How to Build Community for Niche Site Success

ProBlogger

But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. For details about the fledgling Tripawds site, don’t miss my submission for the 2008 ProBlogger Video Mashup.

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Fetching Friday the 13th – 25 Marketing Links

Kikolani

The Resources Mashup. How to Make Twitter Management More Effective with Commun.it – Want to make get past the noise of Twitter to sure you don’t miss interactions with the most valuable members of your community? Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.