Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

agora pulse

SEPTEMBER 21, 2017

Asking your fans a question on Tuesday can provide great content marketing fodder for the following week. Pick a subject and ask fans to comment with their questions. This is a theme to use if your brand is involved in CSR (corporate social responsibility). Read your fan comments and questions and answer one of them.

CSR 144

CSR Facebook Hashtag Crowdsourcing 144