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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

At the same time, however, they present users with problems that involve the need to utilize non-linear information-seeking strategies and to construct knowledge from independent shreds of information that were accessed in a non-orderly and non-linear way ( Burnett & McKinley, 1998 ; Jansen & Pooch, 2001 ; Schank, 1984 ; Zins, 2000 ).

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This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. We've mentioned social TV before - and that its future lies with Twitter, not Facebook.