Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. Specialization: PPC + Paid Marketing Strategy. Specialization: Retail Advertising + Ecommerce + Strategy. WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing.

Statistics 229

Statistics Social Media B2B Journal 229

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Social Media: General. Predictable Results.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120