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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

SEPTEMBER 6, 2018

Facebook advertising has its own lexicon and it’s best to become familiar with these terms before you embark on your campaign adventures. You will only pay for your campaign goal but it’s possible that an ad can be interacted with in other ways. Cost Per Mille (CPM) : Cost per 1000 impressions. You will pay in CPM.

Cost

Cost ROI Advertising CPM

Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.

CPM

CPM Advertising CPC Compete

Social Media Informer

Facebook advertising cost: Everything you need to optimize your ROI

Social Pros 12 – Derek Halpern, Social Triggers

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