Campaign CPM Diagrams Marketing 
Dave Fleet
NOVEMBER 22, 2010
Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid. It’s a waste.
agora pulse
JULY 17, 2020
Social-savvy marketers. In-the-know marketers can easily understand in-depth information. For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms.
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