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Campaign

Comparison

CPA

Facebook Account Optimization and Organization Techniques

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down?

Organization

Organization CPA Facebook CPM

Measuring Customer Experience for B2B Marketers

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Source: Salesmanago.

B2B

B2B Marketing Metrics Survey

Facebook Account Optimization and Organization Techniques

Measuring Customer Experience for B2B Marketers

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