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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. like, share, or comment on) any of your content. Need help optimizing your campaigns and driving results for your business? You are running an ad for a new tent, and you optimize it for engagement.

Lurker 50
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. As consumer use of social media for brand comments and complaints continues to increase, brands are having a hard time keeping up. The rest are lurkers. 10 Mobile Marketing Stats. NewsCred ).

NewsCred 273
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

A comment is a form of engagement in which a user replies to your social media post. Comments can offer praise, ask a question, express disagreement, and otherwise contribute to the online conversation about your social content. Comments can include text, hashtags, @ mentions, and emojis. Cost per click (CPC). Engagement.

List 145
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. Subscribe to the comments for this post?

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

To the inexperienced, it is a sea of text-based links, upvotes, downvotes, karma, and many comment threads. Every post and comment can be voted on, meaning users always dictate which content rises to the top. It detracts from the overall post or commenter’s score (known as karma). Example: “OP had a good point, that is so true!”

Reddit 52