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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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How To Change Your TikTok Username In 5 Easy Steps

Hootsuite

If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Luckily, changing your TikTok username is a cakewalk (but with some caveats). Try it free today.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Going right alongside that, the few fans that stay actively involved on the page often don’t feel inclined to post updates or comment. Most of them are just casual observers or lurkers. It’s a one-sided conversation. This leads to a one-sided conversation led by the brand, or frankly no conversation at all.

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. like, share, or comment on) any of your content. Need help optimizing your campaigns and driving results for your business? You are running an ad for a new tent, and you optimize it for engagement.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Creating a campaign to sell a specific product or service on your website needs a special mention. If no one is engaging with your content you have either the wrong content or the wrong audience!

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Better yet (well, unless you’ve got a troll problem ), TikTok Stories include the comment section embedded in the post. Social media experts often use sponsored posts to A/B test content before they decide on a permanent post or campaign. Try one campaign, then try the other on a different day at a similar time. tabithaswatosh.

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7 Practical Tips to Optimise the Results of Social Media

Razor Social

For every marketer being able to track the number of clicks, traffic and ultimately conversions that a link is bringing is key to optimize campaign performance. When you want to view this in Google Analytics go to the channels section and select the ‘other’ drop down on the right and then select campaigns.