Buy Jive Microblogging Social Networking 
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
Their goal is to send press pitches, not to buy ads on your site. If a blogger outreach consultant or social media agency emails you a story pitch, read their signature. Most PR people aren’t in a position to buy ads. Rule #4: This could be the start of something big. I don’t think so.
Techipedia: Tamar Weinberg
MARCH 24, 2010
I typically tell those kinds of people that they can go to hell or that they can buy an advertisement or an hour of consulting. Other ways to get attention are to buy ads in some well read spots, participate in the target market in a meaningful way for a while before you launch, and/or to develop an affiliate program. Be a purple cow.
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