Sprout Social

DECEMBER 5, 2022

But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Ability to crowdsource. Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Laurel Papworth

FEBRUARY 12, 2012

That way, they didn’t annoy the millions of Harry Potter fans on the forums by letting them find out first in normal newspapers. “You’re not just buying the thing, you’re creating it. Instead of paying for a focus group, I’d get money from them. The founder of kickstarter said.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111