Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 24, 2010
Infomercials create brand-new categories by tapping into unexpected desires. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. So Jay, what's your favorite brand of tequila?
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