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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? Questions to ask yourself before joining TikTok.

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How to Become a Successful Social Media Consultant

Sprout Social

Who comes up when you search “social media consultant Houston” or “hospitality social media consultant?” Do you have the skills needed to be a social media manager working solo? Having insurance, separate bank accounts, and an LLC can give you much-needed protection from lawsuits.”.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Our favorite brands use characters (e.g.,