Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Mindjumpers

JULY 8, 2010

2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Laurel Papworth

OCTOBER 1, 2011

Mr Cameron said talks were to be held with companies such as Twitter, BlackBerry and Facebook, as well as the intelligence services, to discuss actions that could limit their reach, to help prevent further disorder. Representational democracy means taking your voice and handing it over to a small group of people to represent the masses.

Journal 111

Journal Flash Mob Communities Digg 111

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. It’s why she is now famous. It all depends on your goals.

Video 236

Video Flash Mob YouTube MySpace 236