How to Get More From Instagram (Without More Work!)


As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy. By using the same (or similar) templates for your Instagram Stories, you can create cohesive, on-brand stories that align with your business as a whole.

Instagram SEO: 6 Ways to Increase Your Discoverability


As part of the Explore page , Instagram Search is the directory to every Instagram account on the app. . Just like your Name field, your bio should be optimized with keywords for your brand and business. . See how health and beauty brand Golde has included keywords like “superfood,” “health,” and “beauty” in the first line of their bio: . This isn’t just a great way to let your new followers know what your brand is about.

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Social Media Terminology: Social Media Words You Need to Know

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Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

How to Run Social Media Contests That Actually Increase Revenue

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Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Growing your audience gives your brand more exposure so it should be at the forefront of your strategy. They’re a great way to get your followers to engage and also get some UGC.

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