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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

As part of the Explore page , Instagram Search is the directory to every Instagram account on the app. . Just like your Name field, your bio should be optimized with keywords for your brand and business. . This isn’t just a great way to let your new followers know what your brand is about. Check out our ultimate guide!

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool.

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How to Get More From Instagram (Without More Work!)

Later

If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past!

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The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand advocate. And this person talks up your brand. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. No fluff, no smokescreen.

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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance.

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