Remove Brands Remove Communities Remove Lithium Remove Loyalty
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Infomercials create brand-new categories by tapping into unexpected desires. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. So Jay, what's your favorite brand of tequila?

article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Cohen describes how GE found success with a private social media community.