Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. So this strategy generates a lot of confidence in the GoPro brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108