Net-Savvy Executive
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media.
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have 2 pricing models – 1 person access with unlimited use vs 1 topic to track (they call it a “monitor&# ) with unlimited users. BEYOND SENTIMENT ANALYTICS.
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