ProBlogger

MAY 3, 2023

Build a Compelling Brand Star Wars is not just a movie franchise; it’s a globally recognized brand. Similarly, as a blogger, you must build a strong brand around your blog. By building a cohesive brand, you establish a memorable image that sets you apart from the competition.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Buzz Marketing for Technology

JUNE 27, 2008

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153