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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

As a blogger, it is essential to find your own unique voice and embrace it fully. Similarly, as a blogger, you must build a strong brand around your blog. As a blogger, you can leverage similar approaches to enhance your blogging business. Copyright your original work to safeguard against unauthorized use or plagiarism.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright and fair use laws.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.