Webbiquity SMM
MAY 3, 2011
Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Connie Bensen.
Direct Marketing Observations
JANUARY 31, 2024
I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The emphasis then shifts to the audience and the platform. Is your stuff being seen by the right people on the right platform? What do you want the chief scientist to do?
Sprout Social
FEBRUARY 15, 2017
On a platform like YouTube, shareability is everything. According to the National Center for Biotechnology Information, 49% of people read 111 words or less on web pages. Luckily, YouTube has stellar native platform analytics tools to track users per location. Here’s an example of one of our customer case studies: 2.
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