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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying.

Industry 146
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Sally is a scientist with Icarus Consultants in New Jersey, a pharmaceutical / biotechnology-focused marketing strategy firm. She’s also a founder of a cappella group Common Sound. Diana Adams.

Twitter 279
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9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. According to the National Center for Biotechnology Information, 49% of people read 111 words or less on web pages. Once you start to see your group of subscribers grow, then it’s time to ask for them to view other content.

YouTube 74