20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Respond to comments (helpfully and appropriately). Ask essay-type questions in your blog posts and encourage readers to answer with a comment.
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