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Is Social Media Too Big For Its Britches?

Convince & Convert

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? October 2007. March 2009.

RSS 129
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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network. It’s how social networks are intended to be used. Besides, what if there was no online platform to network? That’s what Social CRM systems are trying to solve.

Facebook 268