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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

What is the source of the largest share of social traffic to websites? (It’s Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 25 Social Media Facts and Statistics.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.