Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? She looked at me with a perplexed stare, as if to say: Wait, you mean we have to have different strategies/programs to accomplish different things? And: What is your goal in reaching them?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. The output from co-creation can be a market test and sharper go-to-market strategies, so you know what your consumers want before you take it to market.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

There’s a Method to the Content Madness Content without strategy is a colossal waste of time and money. Way too much content is being created today with a mindset that goes no deeper than “well, we’re creating and uploading content, so that’s a good thing.&#

Social Media 128

Social Media Strategy Report Buy 128