Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Webbiquity SMM

JULY 22, 2014

You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers.

Press Release 220

Press Release Nielsen Blogger SEO 220

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Nevertheless, the social media ROI debate is not over.

Social Media 199

Social Media Tools Tips ROI 199