Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). Customers today are far more knowledgeable, and more demanding in demonstrating value.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

JANUARY 30, 2020

Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). Webinars are all the rage right now for a reason.

Strategy 100

Strategy Marketing Case Study How To 100