Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: A comparison of the pros and cons of six different services to identify top blogs for your business.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: A comparison of the pros and cons of six different services to identify top blogs for your business.

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

OCTOBER 5, 2010

According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. Twitter 101 for Business: A Special Guide by Twitter. Successful Twitter Marketing Strategies by Social Media Optimization.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. She has some great comparisons. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. B2B Social Media Marketing Statistics.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM.

Marketing 144

Marketing StumbleUpon SEO Reputation 144