Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour). Social Media and Community Building.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Social Pros Transcript For Your Reading Enjoyment. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114