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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. On a radio show on social media (I'll post about it within a few minutes) a listener asked what to say to a small business owner who doesn't want to use Twitter for their social media strategy.