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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s what you tweet, post, pin, +1, Instagram and offer as a call to action. They often let you see the people behind the avatars as they know they are their own best ambassador.

Brands 167
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. They can't be fully measured or tracked.

Metrics 96
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Your dream customers are not waking up in the morning thinking… “oooooh… I can't wait for all the brands who are going to spam me in my Facebook, Instagram, Twitter and LinkedIn news feeds today.” Less is truly more in the online, social, digital and always connected online world of today. ” NO! They want value.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. I love chocolate cake and I usually go straight to the frosting. It's easy to talk to people, like and comment on posts or share that funny cat meme.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? SocialZoomFactor · 10 Things You MUST Know About Your Customer. Wish you had more customers?

eBook 78
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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. I love chocolate cake and I usually go straight to the frosting. It's easy to talk to people, like and comment on posts or share that funny cat meme.