Remove Authentication Remove Communities Remove Social Capital Remove Social Media
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But the communication lines do need to be in place so that when brilliance is spoken, you are listening. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Before crowdsourcing there were focus groups, which never really worked too well.