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This Week in Social Media – 4/24/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry. 5 ): Advice for Clueless Brands on Social Media.

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What Is Newsjacking?

Keyhole.co

Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand. It can result in excellent brand exposure when done properly. Newsjacking then allows you to jump on the bandwagon, use it to your advantage, and capture more eyes on you and your brand.

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This Week in Social Media – 5/29/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. Stop talking about social media.

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The 10 Golden Rules Successful Social Media Managers Live By

Buffer Social

Other brands like Inbound.org have built online communities where audience members can interact and share ideas. Sharing content across social media as a brand is caring because you are providing value to your audience and a potential audience who may not have heard of you yet. What are ways that you can give your audience a voice?

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13 Social Media Strategies to Drive More Customers to Your Local Small Business (That Work!)

Social Media Strategies Summit

Rather than presenting an entirely polished content calendar that’s reminiscent of the more prominent brands, let your company culture shine through. This approach to local social media for small business owners ties into a growing appreciation for authenticity in marketing. In other words, show the humanity of your business.