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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. comScore). Why does UCG work better than branded content as a Digital PR tactic? .

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

That’s followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. comScore). Why does UCG work better than branded content as a Digital PR tactic? .

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