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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Get Authentic. Phony social media adverts and insincere video messaging leaves most Internet users cold and searching for authenticity. Does your brand look inauthentic on social media?

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225
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What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. According to Comscore , over the last year in the U.S., (highlight to tweet) We’re not the only organization that’s seen this kind of success, either.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40