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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. An example of what Attensity Provides.

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The Trouble With Social Media Listening

Janet Fouts

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. I’ll tell you a little story here as an example. Take the example above as a lesson. For those that do see the value there’s still a problem, and that’s HOW to listen.