Attensity Communities Company Report 
Dave Fleet
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Acquired by. Jive Software. January 2010. February 2010.
SocialFish
NOVEMBER 3, 2010
According to the survey, 34% of the global chief communications officers surveyed (Fortune Global 500) reported that their companies experienced a social media-based reputation threat during the past 12 months. The history shows the problem can start from either inside the company (a wayward tweet) or an outsider.
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