Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Socialized

NOVEMBER 26, 2009

Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. But there is a business case (and an opportunity to have some fun) for bona fide character blogs. Flogs – aka Fake Blogs.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Hootsuite

APRIL 20, 2021

We already know that visually beautiful or interesting content performs best here. But why rely on a gut instinct, when we have a whole special column here on the Hootsuite blog devoted to rigorously testing these suspicions? Content that aligns with your brand and what your audience loves does best, face or no face.

Instagram 140

Instagram Astroturfing HootSuite Sample 140