Remove Analytics Remove Knowledge Base Remove Sentiment Remove Social Networking
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Lastly, integrated complaint management software and searchable knowledge bases will ensure your agents have all the customer information they need in one central place.

article thumbnail

Top 5 social media customer service tools for your brand

Sprout Social

Social listening enables brands to track brand mentions (direct and indirect) to proactively address issues before they arise and conduct sentiment analysis to give you a deeper understanding of customer perceptions, inform product development and improve how you deliver customer service. Understand your customers.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. I mirror your sentiments. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

Questions 160