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Why User Engagement is The New SEO

Oktopost

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. Source: [link].

SEO 62
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

It typically contains a knowledge base with a set of rules for applying the knowledge to each particular situation. With machine learning capabilities, it’s building its knowledge base over time and adapting or creating new decisions based on its working knowledge. AI and Analytics.

Marketing 109
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Beyond educating customers, blogging is a prime way for SaaS companies to target keywords and attract leads via search engines. Such content is easy mobile-friendly and easy for followers to digest at a glance. Dig into your customer data and analytics. That’s exactly what we do here at Sprout.

Strategy 100