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How to optimize your marketing budget: Do more with less

Sprout Social

Take into consideration the cost of tools, resources, employees and contractors. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer. More and more marketers are investing in tools and technologies to get the most out of their time and efforts.

Marketing 124
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce.

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11 Qualities of the Ideal Social Media Strategist

Sprout Social

Social media analytics. This means not only do social media strategists switch from task to task by the minute, but they should be deeply familiar with the tools that allow them to do so. Tagging messages for sentiment is one of the easiest ways to track customer feedback. Proactive and reactive publishing. Strategizing.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools.