Snapchat Advertising 101: How to Run Effective Snapchat Ads
Hootsuite
JUNE 8, 2020
They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Snapchat advertising includes some pretty robust analytics reporting.
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